Artist Ian James pivots toward a near future in order to envision how market forces collide with an understanding of well-being. This car air freshener is part of a suite of new commissions for take care, that serve as a mini-campaign obliquely advertising imaginary products. Applying techniques of commercial photography, and channeling the desires imbued in such glossy images, the artist uses depth, surface, and shape to twist each composition’s implicit message of health, spiritual awakening, or renewal. James reveals the malleability of such messages, as well as our own aspirations.
Ian James is an artist based in Los Angeles, working primarily in photography. He holds an MFA from California Institute of the Arts. He has participated in exhibitions at the Indianapolis Museum of Contemporary Art; Holiday Forever, Jackson, Wyoming; Self Actualization, Houston; the UNLV Barrick Museum, Las Vegas; and Roberts & Tilton, vacancy, and REDCAT, Los Angeles. He has been an artist in residence at SÍM in Reykjavik, Iceland, and the Wassaic Project in New York state. James is an adjunct assistant professor at Otis College of Art and Design and adjunct faculty at Art Center College of Design and Pasadena City College. ianjamesinternetwebsite.com
Produced in conjunction with the exhibition take care,.